Why Your LinkedIn Endorsements Could Be Worthless - Use The 'Endorsement Quotient'

Let me keep this concise for you, and tell you in the first line the secret to valuable LinkedIn endorsements. 



Like everything in life the answer is in simplicity.

In asking every time you set up a personal skill, or give an endorsement -

"So what" - "What Does This Really Mean To Them, Their Colleagues and Potential Employers?"

and making that the endorsement you use or give, you will maximise impact for yourself and for the person receiving the endorsement.

Take for example endorsements like "ERP, or "Excel" - reality is this is nothing more than a superficial gesture unless it is in the right context. If we looked at a more effective endorsement we would come up with two answers:


I’m in a junior office admin role and am happy with an Excel endorsement
I know Excel. (So What).
It means I have good Analytical Skills. (So What).
I use them for Business Process Improvement.

Think carefully about the 'So What' and you'll come to the skill that is really the value add - I know if I were being scouted for a job I would much rather endorse or be endorsed for Business Process Improvement rather than only 'Excel' (which isn't to say the tool isn't important alongside it - read below. ..


Another key secret to Endorsements is thinking about the career lifecycle of those you are endorsing. 

This is also why its mostly pointless to endorse someone you don't work closely with! 

By considering the career lifecyle you can work out what the best "So What" is for that person.  Let's take a look -


Skill Progression.JPG

Notice that in junior, mid management and technical roles - the technical skills are exceptionally important - and may be the "So What" that employers and the receiver want. 

Also note that people skills in most studies remain consistently as important whether you are in a junior, mid management or senior role. 

How Many
People Skills
Have You
Been Endorsed


I'm not sure if you've ever put any thought to the type of skills and endorsements you are giving, or being given - but there are definitely very specific types, all of which are in their own range of effectiveness.

A fun way to do it is the play the Endorsement Game, by assessing the criteria that are most important to your role and progression. The below is no science, just a guide to get you thinking: 

Stage Setting.JPG

Stage Setting - The 'what' the person does, and the industry.

Account Management, Sales, Social, SaaS, EMEA, ERP, Marketing...

The lowest value endorsement but still a necessity


Your personality

Nice, Charming...  Dreamy...

How You Act.JPG

How you act

Prompt, Efficient, Effective

Technical Skills.JPG

Technical Skills - Both Tools and Actions

Excel, Analysis, SQL, Microsoft Office, Reporting

Buzz words also fit in around this area - Big data, Cloud etc


People Skills.JPG

People Skills

Leadership, Management (Debatable...), Change Management, Team Based

Conceptual Skills.JPG

Conceptual Skills

Strategy, Strategic Thinking, Solution Selling

Outcome Based.JPG

Outcome Based Endorsements

The ultimate compliment - when you or one around you has thought 'So What' enough times to find its impact on yourself, business or society

Business Improvement, Goal Achievement, Process Improvement, Outcome Focus

The Endorsement Game
- Your Endorsement Quotient

The Higher The Ratio The Better!


The Only Action You Need To Take From This...

Before You Endorse Yourself Or Others, Ask...


"So What"